A corner of independence
Gordon Street and Glenhuntly Road represent a unique economic ecosystem in Melbourne. Independent businesses dominate the streetscape, drawing crowds without the backing of global retail chains. The area thrives on a collaborative local economy where distinct operators mutually support one another.
At the core of this precinct are two distinct industries. Storytelling and traditional kosher baking operate side by side, creating a continuous flow of foot traffic. Visitors can easily spend an entire afternoon walking between these historic storefronts, enjoying the best of local hospitality.
The anchor of Gordon Street
Classic Cinemas stands as the historical and cultural anchor for the neighbourhood. First opening as a single-screen picture theatre more than a century ago, the venue has a rich history. Reporting by the Gary Peer real estate agency notes that the venue is widely regarded as one of the longest continuously operating cinemas in Victoria. Various transformations eventually left the building closed and quiet.
Several decades ago, local operators Eddie and Lindy Tamir took a significant risk to acquire the property. According to a business profile reported by Jarni Bakkarly for SBS Small Business Secrets, the Tamir family poured their resources into reviving the space. They believed in the value of a shared community experience over solitary digital consumption.
Today, the venue boasts 10 screens and regular crowds. It serves as a major drawcard for the suburb, pulling in audiences from across the city.
The artisanal engine
Just steps away from the cinema entrance, a network of traditional food vendors fuels the local economy. Artisanal kosher delis and bakeries provide the essential culinary counterpart to the film screenings. Establishments like Glick’s Bakery have operated for many years, mastering the production of special boiled bagels and traditional pastries. The scent of freshly baked goods drifts down the street, inviting moviegoers to stop for a quick bite.
Food reviews from local digital publications, such as Ohdenny, highlight how these dense, chewy bagels draw a loyal daily customer base. These bakeries do not just serve morning commuters. They cater to afternoon matinee crowds and evening cinema patrons looking for high-quality, casual dining before the opening credits roll.
A symbiotic economy
The relationship between the cinema and the surrounding delis is highly reciprocal. When Classic Cinemas hosts major events like the Jewish International Film Festival, the influx of attendees directly boosts sales at nearby food retailers. Patrons naturally combine their cultural outings with a meal, spending their currency entirely within the local precinct.
This synergy protects the suburb from economic downturns that affect typical high streets. The independent retailers do not compete. Instead, they enhance the overall appeal of the area.
By preserving heritage architecture and traditional food practices, Elsternwick proves that independent businesses can build a resilient micro-economy. The neighbourhood relies on community connection, quality products, and a shared dedication to the local experience.
